Digital Entertainment
Services combining design, technology and business strategy into a unified discipline powerful enough to propel companies and institutions forward. My work encompasses concept and visual identity, virtual presentations, video production direction, IPTV & WEBTV channel design and implementation, promotional visual content for Social Media, user interface and user experience design for various interfaces, including digital devices, apps and websites. See some examples of my work below.
Corporate
Videos
Video production services from concept to the final video
Europe
As video producer I’m responsible for all aspects of the content creation process – from creative idea conception to final video delivery – producing, coordination of copywriters, camera operators and voiceovers, video edition and final formats for distribution on the web, social media and broadcast.
Live Streaming
Channel Design
Highly professional Live streaming platform’s design and implementation to promote tourism in Italy
Italy
My goal was to create a live streaming platform that really distinct by turning it into a channel. I worked on the creative concept, visual identity, motion graphics of jingles and opening titles, user research, editorial planning, editing, soundtrack research, voiceovers. I also carried out the webdesign, and followed up the implementation working in collaboration with programmers and external web streaming companies. The result was a really innovative at that time in 2010, and a strongly-branded entertaining web channel: visual, dynamic, direct and free.
PiceniTV channel is the result of the real will to join together the different resources that the Piceno area offers: culture, art and creativity. The Piceno culture speaks to an international public, as wide as possible, trying to promote a real exchange of knowledge and awareness of its inestimable and peculiar heritage. Culture means willingness to communicate itself in its own language, revealing the charm of a cultural process in progress: a contemporary system, attentive to the changing prospects, competitive and strategic for the growth and development of Piceno area and of Marche Region, Italy.
TV Series
Broadcast Design
Creative concept, visual identity, motion graphics, video edting and opening title of TV series
Europe
Creative concept direction, design, video production and implementation of The Winery. It is a television series that let you discover amazing travel itineraries and getaway ideas to explore new places, tasting a good wine and having authentic experiences. The Winery series is currently on air in the UK televisions and also on web through the main social networks. The project is about promoting these experiences by producing branded video content for television and web that are narrative-driven, creative, heartwarming and engaging. Visit the website welcometothewinery.com
Documentary
The Earth Island Institute’s Dolphin Safe Documentary
USA
Earth Island Institute, based in California, is a non-profit, public interest, membership organization that supports people who are creating solutions to protect our shared planet. Earth Island Institute’s Marine Mammal Project’s efforts to establish the dolphin safe label that is now the standard for the international tuna markets and monitor compliance with it around the world. I carried out filming and video edition working in partnership with Carlo Mameli Studios to produce the documentary about the Dolphin Safe label for the 25th Anniversary of the International Marine Mammal Project. This documentary was produced in different locations such as ports, vessels and tuna factories located in USA, Philippines, Hong Kong, Italy, Germany and Spain.
Branded Content
Videos
Branded Content Videos
Italy
Producing videos in Italy that leverage video storytelling to build your brand awareness and establish more meaningful relationships with your audience.
E-commerce
Platform Design
A turn-key E-commerce Product Video Marketing Platform
United Kingdom
The e-commerce platform of King Catch, developed to British consumers, promotes seafood video recipes, tips & techniques from Mediterranean leading chefs, shop ready to cook sauces, ingredients and much more. While watching a video recipe customers can view the purchased ingredients along with detailed information about them, including wine pairing and great suggestions. I carried ou the entire project, from the concept, project management, user experience to the video production services that highlight King Catch unique ability to hand select, capture and deliver directly to consumers the very best fresh food that nature has to offer to mankind by extracting a combination of incredible flavors that has been sustainably sourced.
Promotional Video
Promotional videos for the Italian luxury market
Italy
The high-speed Internet access has brought great opportunities for brands to reach their target audience, and raise awareness for their products or services. Many brands have fully embraced this opportunity, and are seeing extraordinary engagement from a multi-platform video strategy. I worked on the video editing, compositing and motion graphics for world-renowned jewelry brands that have distinct Italian roots and are reflected in the artistry, design and elegance. I also followed up interviews and filming in Rome, Milan, Florence and at Baselworld, Switzerland, the world’s largest watch and jewelry trade show. By means of tried and tested, I worked on sophisticated filming techniques to present masterpieces of Italian jewelry in the form of moving images, from different viewpoints, enhancing them to the highest possible degree and creating an optimum atmosphere for each individual piece of jewelry.
Social Media
Promotional Content Development for Social Media
Content created for social media platforms that are tailored to meet the needs of those specific audiences. My expertise allows me to develop products based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.
WEBTV
Platform Design
Live streaming and on demand platform solutions
Italy
The National Autonomous Roads Corporation is an Italian government-owned company deputed to the construction and maintenance of Italian motorways and state highways under the control of the Italian Ministry of Infrastructure and Transport. From the concept to the implementation, I created a WEBTV platform that shows entertainment, breaking news and videos to promote the Institution’s activities. I worked on the creative concept, channel identity, UI/UX and implementation, motion graphics of opening titles, jingles and title sequences, virtual studio backgrounds and virtual sets, animated maps, video edition, coordination of effort among multiple teams within and outside of the platform.